Promo Codes & Affiliates

Drive ticket sales with discounts and referral programs

Kickets includes built-in tools for promo codes and affiliate marketing — no third-party integrations needed.

Promo codes

Create percentage-based discount codes that buyers can apply at checkout.

Percentage discount (e.g. 10%, 25%, 50%)
Optional maximum usage limits
Optional expiration dates
Target specific products or apply to all
Track usage with real-time counters
Activate or deactivate codes instantly

Affiliate campaigns

Turn your fans, artists, and partners into sales channels with Kickets' built-in affiliate system.

Unique referral links

Each affiliate gets a trackable link. Clicks, conversions, and revenue are tracked automatically.

Buyer discounts

Affiliates can offer a discount to buyers — percentage or fixed amount — to incentivize purchases through their link.

Kickback rewards

Set a per-ticket kickback amount. Affiliates earn for every eligible ticket sold through their link.

Self-service signup

Share the affiliate signup page and let partners join your campaign. Manage approvals and payouts from your dashboard.

Presale campaigns

Build anticipation before tickets go on sale. Kickets includes a presale email subscription system:

  • Collect email subscribers before launch
  • Optional double opt-in for GDPR compliance
  • Send a 'sales are live' notification to all subscribers
  • Track delivery, opens, and clicks
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